17 April 2008

Desktop publishing versus graphic design

What is Desktop Publishing?

Desktop Publishing (DTP) is the placing and positioning of text and graphics on the page to produce paper publications such as newsletters, magazines, brochures, books, etc. It can be adapted to create other paper publicity such as leaflets, flyers, postcards, networking material, business stationery, adverts, cards, posters, signs and other visual communication.

How is it different from graphic design?

Graphic design uses art and creative forces to combine shapes, colours, text, pictures, imagination, fashion and other images to produce new graphics and art, such as graphics, logos, illustration, concepts and design. It conjures up something new specifically for the client. The design is then used to create paper or web marketing material.

Whereas DTP takes the designed graphics, logos, illustrations and concepts to combine it with text, layout and other materials onto the page. Desktop publishers excel in arranging the material available in the most efficient, effective and attractive method ready for the printing process. It is mainly paper based, but other media can be used and explored, such as plastics, clothing or whatever.

So in a nutshell, graphic design creates design, desktop publishing takes that design and puts it into a paper format!

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